Optimizely was build to make Personalization Campaigns or A/B-Tests without using the resources of your IT and developers.
This is where Optimizely Extensions are very useful. A marketing person with little or even no experience in front end coding at all can build amazing Campaigns with using Optimizely Extensions for putting marketing elements directly on all pages they want.
Buying Extensions for Optimizely has some major benefits and advantages:
- Safe Resources of your IT guys (or money paying external freelancers)
- Start fast with building your Campaigns
- Get inspired by Extensions from the store
- Get support to customize if needed